Seoul is a city where the old and the new coexist. The rice soup savored in alleyways, the soybean paste stew from neighborhood BBQ joints, and the cold soybean noodles prepared at home during hot summers — these are Seoul’s soulful everyday foods. Seoul Gukbapjip (Seoul Vibe) takes these soulful dishes of Seoul as its foundation, while adding Asian flavors such as fish sauce, som tam, and lotus seeds. And don’t miss out on the Seoul-style marinated pork ribs — a favorite among the city’s rookies and trendsetters. Through “Seoul Vibe Hansang”, where tradition meets modernity and Seoul meets the world, we expand the dining culture of Seoul into a global food vibe.